In a world where things tend to change very quickly, it’s important to return to things that are timeless and reliable. The creative concept is almost like a memory thread with each visual idea being a bead placed on it. It was important for us to make a strong connection between the past and the present, classical cinematography and digital technology, vintage and contemporary trends. Just like the fragrance, the video focuses the viewer’s attention on the beauty of everyday life, not something artificially set up to look perfect. Something like an old photo shot on film or the sound of an old record player.