We conducted an in-depth research of the brand platform that led us to a choice of a short film as the best visual instrument for the brand campaign. The protagonist of our video is a confident and independent woman, who reflects the zeitgeist. With the help of our talented director, Aksiniya Gog, we shot what turned out to be one of our signature works. What makes this ad stand out from the rest of real-estate ads is the atypical approach we took. An emphasis was made on cinematography, subtle tones, narrative and the protagonist herself. The film serves as a thread between epochs. Such a bold approach accentuates INSIGMA’S uniqueness and invites the viewer to dive into the project’s fascinating history.