This is what we attempted to show in our campaign for the Poklonnaya 9 residential complex.
Our in-depth understanding of the current trends helped us to land at the concept of "the star within". We wanted to invite the viewer on an intimate, personalized tour into the residences, which will showcase the perks of living there.
The visual ideas coupled with the creative concept make the viewer want to take a mirror selfie and share it with the world. After all, did it really happen if you haven’t got a photo to prove it?
It’s a window into the lives of real stars, which attracts and inspires the viewer.