Crocus Group
Crocus city mall
Advertising campaign for “Crocus City Mall”
Services provided

Creative concept development

Communication strategy development

Photoshoot production

Multimedia content creation

To create an advertising campaign which will present the space as an environment where you can be yourself and relish every moment, while enjoying luxury and quality service.
About the project
It is often hard to sit back and remember what is truly important when you are living a hectic city life full of endless phone calls and dull chores.
We tried to paint the "Crocus City Mall" as a comfortable environment, where one can go shopping or simply enjoy themselves. Our creative solution invites the audience to visit a space where time passes slowly, where they can relax and be confident about their choice.
Our visual ideas accentuate the details that demonstrate the level of comfort in the mall and the quality of the shops available to the visitors.

We were able to show that "Crocus City Mall" treasures its values when it comes to its beautiful aesthetic and flawless service, which allow its visitors to enjoy a great relaxing time in a hectic city.

Film Crew

Chief producer — Anna Petrik
Executive producer — Dasha Shkolnikova
Creator — Aleksandra Melnikova
PR manager — Olga Svichinskaya
PR manager assistant — Diana Ignatova
Assistant — Natalya Avakyan
Director — Argam Ayrapetyan